Practicing Non-Zero-Sum Travel
I’m Sunny Xue—born in Shanxi, shaped by eight years of study abroad across Canada and the UK, and nearly 30 countries of listening. Every border crossed loosened a bias. Every conversation replaced a stereotype with a face. Culture isn’t an abstract noun; it’s a human bridge that dissolves fear when we meet with curiosity.
What I Believe
My education in politics, international relations, philosophy, psychology, and economics convinced me that zero-sum thinking corrodes relationships. My philosophy is non-zero-sum communication—listen first, understand deeply, and build solutions where we co-thrive. People-to-people diplomacy, practiced over tea, markets, classrooms, and mountain walks, lowers the temperature and raises wisdom.
Why Travel
Travel is the gentlest instrument for serious work. It opens hearts without lectures. China deserves to be met beyond headlines and listicles—from faith communities to factory towns, courtyard kitchens to art spaces.
Building A For-Profit Bridge
In 2023 I founded InHe China Travel (盈荷文化). Purpose drives us, but I chose a for-profit model deliberately: when value is exchanged fairly, bridges last. As inbound travel reopens, tourism is the vehicle and cultural exchange is the engine.
- Depth over checklists—fewer sights, more conversations.
- Small places, big meaning—overlooked towns, schools, and community halls.
- Two-way exchange—guests also share their own culture.
- Ethics and respect—consent for storytelling, fair pay, care for rhythms and faiths.
The Road So Far
From 2018 to 2025 I organized exchanges: charity pop-ups, classroom linkages, and teacher labs that paired rural schools with London faculty. My MSc at Bayes Business School helped me operationalize ideals. Today I spend most days on the ground—filming, scouting partners, and testing routes so profit can sustainably carry purpose.
The Long Game
I’m not here to “show” you China; I’m here to practice non-zero-sum communication at scale, one journey at a time. If a “community with a shared future for humankind” is ever real, it must be lived in micro: a respectful chat with a market vendor, a classroom where both sides teach, a tea shared after a misunderstanding. That’s the work we do at InHeChina.